problem finder solution provider
An empathetic and strategic designer finding the problems and crafting solutions for businesses and their customers.
problem finder solution provider
An empathetic and strategic designer finding the problems and crafting solutions for businesses and their customers.
form enhances function
Process
Process
The creative process will need to adapt to a projects needs and requirements, but below is a high level overview of the process I usually utilize to some degree.
While not always possible, I do prefer the creative process try and be as inclusive as possible. This means making sure any team member, department, etc. that might have an opinion or insights into the problem or pain points are able to be heard. Even if it’s one on one over a coffee.
EMPATHIZE
Empathize with the problem being solved. Exploring and discussing the problem(s) that need solving and making sure the right problem(s) are being solved. This is critical - just because an initial problem is given it might not be what actually needs to be resolved.
DEFINE
Time to gather insights to better understand the problem(s) you’re trying to solve. This could be investigating software, hardware, real life conditions, etc. anything that could provide you with a deeper understanding and clarity of what you’re trying to resolve. Interview users and customers. If applicable, understand the market your product will be entering. The better the research the more solid your product will be.
IDEATE
Ideas are disposable so it's best to generate as many as you can to try and remove all unknowns. Allow as many people as possible to contribute to this phase as are comfortable. This can be done in brainstorming meetings or group thought is a concern then do 1:1s, tiny groups or have people generate ideas on their own and then bring them all together for discussion.
prototype / TEST
The prototype phase is where you start to rapidly create mock ups of product's features to validate their usefulness. This can be prototypes of individual features up to a combined prototype that demonstrates the entire product if possible.
Test the prototypes with team members, stake holders, and the customers. Get as many people to test your interactions and layout as possible.
After testing and gathering insights from the prototype phase you can cycle back and adjust features as needed, do more research on new findings and build new prototypes. Schedule permitting of course.
Once a stable feature set is established production can commence.
PRODUCT & UX
PRODUCT & UX
projects
