Client: Seattle Department of Transportation
Project: Seattle Social Good Series - Transportation (Website)
Role: UX Designer / Design Lead
This volunteer project was part of the Seattle Social Good Series presented by the Seattle Chapter of IxDA. It took place over several events held monthly by IxDA. Finally culminating in a hackathon event that brought the various teams together to create their final solutions and to present them in front of the entire group and stake holders.
Our team was tasked with looking into possible solutions for an SDOT initiative that was trying to resolve a rather large demographic (35% +/-) of people in Seattle that don't or can't utilize technology, such as cell phones or computers, to maximize their public transportation experience.
Research for this project included several brainstorm sessions between our four group members. Gorilla Research which consisted of our group creating a series of questions based off our brainstorm sessions and then traveling out to several points of interest that SDOT had told us about. We then spent time talking to as many users as would talk to us. Gathered their answers, organized them into buckets and pulled as many insights as we could from them.
We ran through many possible solutions and came down to what we felt were three strong solutions of varying degrees of complexity use the concept of Walk, Run, and Jump.
Walk Option - In Person Outreach: One solution was low in cost and consisted of educating and informing people through various forms of local outreach, such as setting up official SDOT tables at farmers markets or other places at the locations of interest outside of Seattle in order to reach patrons who might not have access to technology.
Run Option - Informative Bus Signs: This solution provided information services to riders who were already on a bus but did not have technology to navigate to their destination. The solution would see the installation of video screens and/or static posters into the overhead spaces on buses that would clearly communicate the stops that bus will make, seeing stops before and after, and also the time between each stop.
Jump Option - SDOT Kiosks: Out two SDOT representatives discussed this idea early on. Our group then took the idea and iterated on it further until we had a fairly actionable solution. SDOT Information Kiosks would be setup at bus stops and train stations at many SDOT points of interest. The Kiosk would provide anyone with the same sort of navigational and informative services that many people can easily access via their smart phones. Someone could walk up to one of these friendly and inviting kiosks, interact with it in the language they are most comprtable using, enter a desired destination and the Kiosk would print out a small and easy to understand sheet of directions the user could take with them. Alternativly, the user could have the directions texted to their cell phone (benefiting users with non-smart phones).
Below are prototypes I created for the information screens that would be installed on buses and the information they would show riders.